Portfolio

Digital Marketing Portfolio & SEO Case Studies

Explore selected SEO, website development, Google Ads, and lead generation projects by Adhwaith CA. These case studies explain the business challenge, the strategy used, the channels improved, and the performance signals tracked during each project.

Website

Raven Studio Website Redesign

Problem: The brand needed a clearer online presence, better trust signals, and a website structure that could support future SEO work.

Solution: Planned a cleaner WordPress site structure, improved page hierarchy, added service-focused copy, optimized image alt text, and created stronger contact paths for enquiries.

Result: The website became easier to scan, more professional for visitors, and better prepared for organic search, paid traffic, and local business enquiries.

KPIs tracked: page engagement, enquiry clicks, branded search visibility, mobile usability, and conversion actions.

SEO

Local Business SEO Foundation

Problem: The business had weak Google visibility because pages did not clearly target local service keywords or explain the offer in enough detail.

Solution: Improved title tags, meta descriptions, internal links, local keyword targeting, service copy, structured data, sitemap signals, and content hierarchy.

Result: The site gained a stronger SEO foundation for searches around local services, service pages, and long-tail buyer queries.

KPIs tracked: indexed pages, impressions, keyword movement, click-through rate, enquiry actions, and organic landing page performance.

Ads

Google Ads Lead Generation Campaign

Problem: The campaign needed better lead quality and clearer alignment between search intent, ad message, and landing page content.

Solution: Grouped keywords by intent, improved ad copy, aligned landing page messaging, added stronger calls to action, and reviewed conversion tracking paths.

Result: The campaign structure became easier to optimize, with clearer separation between research traffic and high-intent enquiry traffic.

KPIs tracked: cost per lead, conversion rate, search terms, click-through rate, landing page engagement, and qualified enquiries.

Case Study Method

How I Measure Digital Marketing Results

Each project is reviewed through practical business metrics, not only design quality. I look at search visibility, traffic quality, lead actions, conversion paths, page experience, and whether the website explains the offer clearly enough for a visitor to take action.

Problem

Every project starts with the real business challenge: low visibility, weak conversion, poor enquiries, unclear messaging, slow pages, or missing tracking.

Solution

I document the strategy used across SEO, website structure, paid ads, content, tracking, internal links, schema, and conversion improvements.

Result

Results are evaluated using measurable signals such as traffic growth, enquiry quality, ranking movement, lower cost per lead, better click-through rate, and improved conversion flow.

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